The Switchback

The Switchback is an outdoor-inspired grilled cheese fast-food concept that blends rustic charm with efficient, modern service. Designed for hikers, families, and urban explorers alike, the project encompasses menu development, streamlined store layouts, and a cohesive packaging system that evokes outdoor vibes through fun imagery, bold typography, and nature-driven color palettes. The result is a memorable brand experience that feels both adventurous and approachable, delivering comfort food with a clear visual identity built for takeout and on-the-go dining.